For most executives, a LinkedIn profile is a must

For Perth executives and senior professionals, an active and up-to-date LinkedIn profile is essential. It is often the first place recruiters, headhunters, and hiring organisations look before making contact. Your resume or CV should closely align with your LinkedIn profile, as inconsistencies raise questions and dilute credibility. Recruiters routinely use LinkedIn searches to assess seniority, track record, and cultural fit before making an approach. An outdated or poorly positioned profile can quietly close doors, even when your experience is otherwise strong.

Your LinkedIn profile is a powerful marketing tool

Do you remember setting up a LinkedIn profile a few years ago? When was the last time you spent time making sure the details are up to date? Make sure you compare it with your Perth Resume or CV, do the details match? They should mirror each other closely.

A half-written or out-of-date LinkedIn profile can harm your professional reputation

Compare your Perth resume or CV with your LinkedIn profile. If your work history is out of date, or if your summary and skill set no longer reflect your current focus, expertise, seniority, and experience, the message becomes unclear. For recruiters and hiring organisations, this confusion can be the difference between progressing you to interview or moving on to another candidate.

“An ex-colleague recommends you as a strong candidate for a new role. The hiring organisation immediately conducts a Google search to see what appears, before reviewing your LinkedIn profile as part of their due diligence. When they find a profile that has not been updated for years, with outdated credentials and no reference to the experience required for the role, they move on. They are also less likely to place weight on future recommendations from the person who put you forward.”

Personal positioning - Your LinkedIn profile reflects how you are positioned professionally. Investing time and care in this essential element of career strategy is important, even when you are not actively job seeking.

Making the most of your LinkedIn profile

Perth executive hiring companies search LinkedIn for people they think would be the perfect candidates for the organisations they are assisting

Executive search behaviour - Perth-based executive search firms and hiring organisations actively search LinkedIn to identify candidates they believe are a strong fit for the roles they are filling.

Strategic role of LinkedIn - Think of LinkedIn as your master resume or CV. It is a primary search and evaluation tool used by executive recruiters to identify, assess, and shortlist candidates for senior roles. Despite this, many executives underinvest in their profiles or allow them to fall out of date. When your resume or CV is updated, your LinkedIn profile must be updated as well, otherwise your professional narrative becomes inconsistent and less credible.

An optimised LinkedIn profile should contain the following:

Photograph - Use a professional headshot. LinkedIn profile images are small, so the photograph should be close, well-lit, and free from distractions or other people. Look directly at the camera and appear engaged, professional, and approachable.
About section - Keep the About section current and aligned with your positioning. A practical approach is to mirror the wording used in the executive summary of your resume or CV, ensuring consistency across platforms.
Experience and keywords - Clearly state your experience, strengths, and career direction. Use industry-relevant keywords that executive recruiters search for. If unsure, review current Perth or WA-based roles with your job title and incorporate similar language where appropriate.
Recommendations - Actively seek and provide recommendations. Endorsements from colleagues, clients, and stakeholders add credibility and context that a profile alone cannot convey.
Current role status - Ensure your most recent role is marked as current where appropriate. Profiles that appear inactive or unfinished may be surfaced less often in searches and can signal disengagement.
Professional activity - Remain professionally active. Follow relevant companies, join industry groups, and contribute thoughtfully to discussions. Consider sharing insights or solutions that demonstrate your expertise rather than promotional content.
Accuracy and proofreading - Treat LinkedIn with the same care as your resume. Proofread carefully to eliminate spelling errors, grammatical mistakes, and inconsistencies each time you update your profile.
Sections and prioritisation - LinkedIn limits the number of entries in sections such as Courses, Publications, Honours and Awards, and Projects. Prioritise the most relevant items and consider referencing additional material in the Featured section. Where no dedicated section exists, select the most appropriate alternative and curate content deliberately rather than listing everything.

“A well-positioned LinkedIn profile is no longer optional for executives in Perth and Western Australia. It is a live, searchable record of your credibility, relevance, and professional direction. Keeping it current, consistent with your resume or CV, and strategically written ensures you are ready when the right opportunity appears, whether you are actively looking or not.”

Simply order a service (pricing button below) and within 24 hours I will contact you by email or phone. We will work together to build your CV or Resume until you are 100% satisfied. You can then opt for extra services if you need them.

Like to chat first?

Fill out this form if you would a 15 minute phone chat before deciding to buy my CV writing services. I'll get back to you to schedule a specific time and date.

If your needs are urgent please contact me by phone, FB or Text.

Click on the phone, anytime night and day, to book a complimentary 15 minute call at a time that suits you.

How do I engage you to write my resume?

A brief phone chat allows you to meet the person crafting your resume – me! More...

This initial conversation helps you choose the package that best suits your needs.

During the call, I'll explain my process and what kind of support and communication you can expect from me. The main goal is to ensure you feel confident in my ability to maximise your interview prospects.

Ready to get started? Please select a package and complete your payment via debit card, credit card, or bank transfer. We'll then set up a call to discuss your specific requirements. Together, we'll perfect your resume and any other documents included in your package until you are completely satisfied.

How do I select a Resume package?

Start with a close look at the job advertisement and job description. More...

The job ad normally sets out what the employer wants from you. There are three elements: the resume or CV, the cover letter, and the LinkedIn Profile. A resume, on its own, is very unlikely to get you a job.

The cover letter (covering letter) is used to pick out and emphasise the relevant bits of your skills, knowledge or experience. You may be asked to 'address' (comment on) the 'selection criteria' (what they need from an applicant) in the cover letter or separately.

Resume or CV - this document provides a concise summary of your qualifications, knowledge, skills, experience, and achievements, all ideally tailored to the job’s specific selection criteria.
Cover Letter - Often in digital form (an e-note) for today's online application processes, this distils your resume's key attributes into a succinct pitch.
Addressing the Selection Criteria - You are often required to respond to both essential and desirable skills, knowledge, experience, and achievements, ensuring your application aligns with what the employer is looking for.
- In government, education, health and non-profit applications, you will almost certainly have to also write a stand-alone document.

Your application should demonstrate alignment with the employer's selection criteria, even if that's not explicitly requested. Example: While solid or diverse professional network might be a key hiring criterion, that might not be in the job ad.

The roles of the cover letter and LinkedIn

The cover letter, or its electronic counterpart, and LinkedIn profile derive from your resume, supporting your application for the specific role. LinkedIn is crucial for roles where a network or online skills are key (like sales or marketing) but is not essential for entry level and general job applications.

What are your credentials?

I've helped thousands of Perth job seekers land interviews over many years. More...

I've had direct experience working for top mining and resources companies in Western Australia, in marketing, HR, and recruitment roles. Over the years, I've assisted countless individuals in applying for positions in Australia, the UK, and the USA. With a degree in Information Science, I bring unique insights into the digital recruitment filters and systems that applicants encounter. I'm a dual UK-Australian citizen, with family in both WA and Leicestershire.

Sectors and organisations

My expertise extends to consulting for various organisations including Horizon Power, Curtin University, the WA Police Department, Perth Zoo, Barminco, Allied Pumps, Alcoa of Australia, Western Mining, Sons of Gwalia, Gulf Petroleum, Small Business Development Corporation, WA State Govt., Information Enterprises Australia, and numerous others. I have consulted to organisations in these sectors, among others:

Mining & Resources (Oil and Gas) Resumes or CVs
Pharmaceutical, Health & Nursing Resumes or CVs
Primary, Secondary and Tertiary Education (Principal and Teacher) Resumes or CVs
General Corporate Managerial and C-Suite Resumes or CVs, including International postings
Political, COS and Party Pre-Selection Resumes or CVs
Government (Local, State and Federal) Resumes or CVs
Franchisee Application Resumes or CVs (for example McDonalds)
Capability Statement CVs for professionals and contractors (especially Mining)
Marketing and Sales Managerial / Director / State Manager Resumes or CVs
IT and Digital Managerial / Director / State Manager Resumes or CVs
ADF and ex-ADF Resumes or CVs

Certification and Memberships

I am a founder-member of the UK-based CVRA, which professionally certifies and educates CV and Resume Writers worldwide.

Corporate engagements

I've conducted resume writing seminars and outplacement workshops for employees of the Western Australian state and local governments, as well as universities.

What is the CV writing process?

Your resume is carefully designed to pass the ATS & appeal to the employer. More...

My role is to support and guide you, offering honest advice to improve your resume. It has to be written in your voice, since you have to defend what's written at interview. If you don't have a particular job in mind, I'll tailor your resume based on broad industry criteria to appeal to a wider range of employers. But remember, a resume customised for a specific role always gives the best results.

How we together create your resume

Here's how it goes:

First Chat
We get started with a chat about your career history and aspirations. This helps me understand your needs, ensuring your resume perfectly represents you.
Making Your resume
With the notes from our chat, I craft a resume that highlights your standout qualities and matches what employers want, boosting your chances of catching their attention.
Highlighting What You're Great At
The goal extends beyond just resume writing. We aim to ensure your unique strengths and individuality are displayed, making your application memorable.
Checking the Details
We carefully review your resume for presentation, readability, and accuracy, ensuring it's something you’re excited to submit.
Making Sure Your resume Gets Seen
Most employers use automated systems (ATS) to pre-screen resumes. I'll ensure it's ATS-friendly, helping it skip past the 'keeper' and reach human eyes.

Need to update an ancient resume?

I get many enquires from people who have not had a resume for many years. Things have changed... More...

If you haven’t updated your resume in yonks, you’ll find that much has changed in creating an effective one. One of the most significant shifts is the emphasis on tailoring your resume to each job application. Gone are the days of a generic resume for all jobs with a bit of tailoring in a cover letter.

Today, it’s crucial to customise your resume to highlight the skills and experiences most relevant to the specific position you’re applying for. This involves carefully reading job descriptions and incorporating relevant keywords to ensure your resume gets past automated screening systems, known as Applicant Tracking Systems (ATS), which many companies now use to filter applications.

The digital landscape has significantly influenced how resumes are created and shared. The ability to share your resume electronically and ensure it is mobile-friendly is crucial, as more recruiters and hiring managers review applications on their devices. Electronic submission has become the norm, making it essential to ensure your resume is easily accessible and readable across various digital platforms. Format is key also, since if your resume is derived from a legacy software version, the ATS will likely not understand it.

The key reasons why people 'never hear back' is the format, content, and content structure of their resume and application documents. In many cases, their resume never gets past the digital 'keeper, the ATS.

What exactly are 'selection criteria'?

Think of this as the checklist for getting noticed. It's all about making sure your application highlights the skills and achievements your future employer is looking for. More...

For many employers, like supermarkets, mining, and government jobs, directly addressing these criteria is a standard part of the application process. It's not just about listing your experiences; it's about matching them to what the job description asks for. This means clearly showing how your background and qualities make you the best match for the role.

Whether the criteria are spelled out or you need to dig a bit to find them, making sure your application speaks directly to these points can really set you apart.

Selection criteria are the skills, experience, and qualities a company wants in its workers. This is especially key for those looking to fit into a company's way of working and goals. They might include things like:

The right training or work background.
Experience supervising a team or handling projects.
Knowledge specific to the job or industry.
Important qualities like being dependable and flexible.

These criteria, sometimes called Job Specs or Position Requirements, help you understand what a company is looking for. They cover both the hard skills needed for the job and the kind of person they want.

Addressing these criteria in your application is crucial to showing you're the right fit and moving forward in your career. Sometimes they are clearly stated, but often, you'll need to read between the lines to figure them out.

How To Stuff Up Your Job Application

Applied for lots of jobs and never heard back? If you've wondered why, here are some reasons: More...

Ignoring the ATS

The main problem? Applicant Tracking Systems (ATS). More than 70% of resumes are screened and rejected by a robot at this initial stage because they don't match the job description.

Generic Resumes

Sending the same resume for every job application is a sure way to fail. Customise your resume - or at least the cover letter - for each application, showing how your skills and experiences make you an ideal candidate for that role.

Not Matching The Job Specifications

If your resume doesn't include the skills and experience listed in the job ad, it will likely be bypassed. Make sure your resume shows how you match the job requirements stated in the ad.

Pretty Designed Resumes

Beware of those "designed resumes" sold on the internet, which are style over substance. They might look appealing with their colours and columns, but often, ATS can't process them. Opt for a simple, clean layout that ensure readability by the ATS.

To increase your chances of getting an interview, focus on creating a resume that's not only clear and concise but also tailored for the job at hand and compatible with ATS requirements.

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